CROWDFUNDING IN INDIA: A STUDY OF INDIAN ONLINE CROWDFUNDING SCENARIO
CROWDFUNDING IN INDIA: A STUDY OF INDIAN ONLINE CROWDFUNDING SCENARIO *ASEEM R. Abstract Lack of finance is the one of the important problems in the business. There are so many entrepreneurs who have fabulous ideas but lack of funds for commercialization of this idea. Here is the need of crowdfunding. It is a collective effort by people who network and contribute collectively for a business idea or a project. The funding is done with an objective of earning some return either monetary or tangible. In modern day crowdfunding is related with internet and the use of social media sites for fundraising. In India crowdfunding is still an infant stage even though the potential is very high. The paper studies the opportunities and challenges faced by the Indian online crowdfunding platforms (CFPs) their fund raising strategies, area of focus and the